Emojis are useful not only when you want to express your feelings or emotions, they also could be used as a symbol for some topic, movement, or problem.
And they are often used for that.
Have you heard how On 18 June 2020 Facebook removed Trump ads displaying 🔻Red Triangle Pointed Down? Was it used as a Nazi political prisoners symbol by the Trump campaign or by his opponents?
Or how the ✊🏽✊🏾✊🏿Raised Fist Emojis used a symbol for Black Lives Matter movement?
And just recently the 🎗️Reminder Ribbon was actively used in October as Breast Cancer Awareness Month.
Have you wondered how are emojis used in political campaigns?
To scratch that topic a bit, we have conducted an analysis of over 1M tweets related to the US Presidential election 2020.
Tweets were collected between 2 Oct 2020 and 16 Oct 2020.
Total tweets collected: 1,141,002.
Total emojis counted in tweets: 350,493.
Unique emojis used: 1,779.
The list of keywords was taken from Public Twitter Dataset on the 2020 US Presidential Election.
After tweets were collected, they were grouped and analyzed by six different groups of keywords related to:
The 🇺🇸 Flag: United States emoji is the most popular emoji in the Donald Trump campaign group (15.00% of tweets) and is in second place(10.83%) in the Joe Biden campaign group.
The 🙏 Folded Hands emoji is in 3rd place in the Trump campaign group (7.52%) and only on 8 in Biden's (2.08%). Things are even more interesting if we will count it together with 🙏🏻 Folded Hands: Light Skin Tone, with 6th rank in Trump (1.82%) and 29 in Biden group (0.53%). It will climb to the 2nd place in Trump campaign group with a 9.34% share and to 5th place in Biden with a 2.61% share.
Does it mean that people who tweeted using the Trump campaign group keywords are more religious? If we look at the 🙏🏼Folded Hands: Medium-Light Skin Tone and the ✝️Latin Cross emojis share in the sample, it will be more than twice larger in the Donald Trump campaign tweets group.
The ❤️ Red Heart is in 4th place in Trump campaign group (6.11%) and on 5th in Biden(2.44%). It's widely used as one of the most popular emoji across Twitter, but have a much bigger share in Trump campaign tweets as red color is associated with Republicans.
One emoji that looks quite organically at the top in those politically related tweets is the 🤔 Thinking Face.
The 🌊 Water Wave is used as the symbol for a "Blue Wave" by Democratic Party supporters and is in 7th place in Biden campaign group.
The 👍 Thumbs Up ranked 8 in Trump campaign group and 11 in Biden.
The emoji from 11 to 15 rank:
EmojiCloud with top 100 emojis in Trump campaign tweets group:
The emoji from 11 to 15 rank:
EmojiCloud with top 100 emojis in Biden campaign tweets group:
Here are some differences from other tweets groups.
The 👏Clapping Hands emoji is in 8th place.
The 🤮Face Vomiting on 9th place, thanks to 7 hateful tweets to @KamalaHarris, that have spammed that emoji in the text.
The 📉Chart Decreasing emoji on 13th place here compared to 100+ in other groups.
EmojiCloud with top 100 emojis in Kamala Harris tweets group:
The 🍑Peach is in 5th place mainly thanks to the tweets like:
The ‼️ Double Exclamation Mark that is often used to express shock took 8th place.
EmojiCloud with top 100 emojis in Mike Pence tweets group:
We made sentiment analysis for each tweet group using the pretrained Logistic Regression model from Kaggle with 82% accuracy.
Note: This model is doing rough estimations.
The model predicts 0 if it thinks a tweet is negative, or 1 if positive.
We hope you found this analysis insightful. More research will be coming soon.
From the team at Emojigraph 🤍🇺🇸🤍
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